What is FOMO Marketing Strategy

What is FOMO Marketing Strategy?

FOMO is a marketing strategy that has been used for decades and helps promote products to a highly specific demographic. It is a very popular online marketing strategy. In this article, we'll go over some of the basics of FOMO Marketing and get you started using it in your marketing campaigns.



Marketing Strategy is another way of promoting a product. FOMO is a marketing strategy that has been used for decades and helps promote products to a highly specific demographic. It is a very popular online marketing strategy. In this article, we’ll go over some of the basics of FOMO Marketing and get you started using it in your marketing campaigns.

FOMO Marketing is a marketing strategy that uses the insecurities and worry of “missing out” to drive increased engagement. It usually takes the form of creating a sense of urgency or scarcity around an offer, which leads consumers to act sooner rather than later. The problem with FOMO marketing is that it can damage brand image and cause people to react negatively.

Despite this, too many marketers are either misusing FOMO or, worse, not using it at all.

As a result, you’ll discover everything there is to know about FOMO today. We’ll talk about what FOMO marketing is, how to incorporate it into your marketing approach, and everything in between.

We’ll also show you some FOMO marketing ideas.

We’re pleased you chose this as one of the most comprehensive FOMO marketing guides available.

What exactly is FOMO Marketing Strategy?

  • Have you ever been on vacation and felt compelled to sample all local cuisine?
  • Have you ever consented to go out despite your apparent exhaustion?
  • Why don’t you check your favorite social media accounts multiple times a day?

If you answered yes to any of these questions, you’ve had a fear of missing out (FOMO).

It’s one of the most common emotions, especially among millennials and the iGen generation (Generation Z).

FOMO is a psychology term for “fear of missing out.” We humans have a strong need to belong and fit in. We want to do something because we see other people doing it.

This is what allows items to gain popularity so instantly.

Consider your childhood holiday celebrations. “All the kids were talking about” was presumably a toy or a brand of shoes.

That’s FOMO Marketing Strategy at work.

fomo marketing

FOMO is social proof that companies use to get more leads in the marketing field.

  • You might not even notice the company’s FOMO approach as a user. But it’s all over the place.
  • A FOMO strategy is when you see anything that reads “last chance,” “just 4 rooms left,” or “today only.”
  • These tactics create a feeling of urgency by indicating that tardiness would cost you dearly.
  • The good news is that having an intelligent FOMO marketing plan can considerably assist you in increasing conversions and revenues if you own a business.

Let’s look at the different categories of FOMO sufferers right now. Then we’ll look at some of the most essential FOMO data.

Benefits of Using a FOMO Marketing Strategy

FOMO marketing is a text marketing strategy used by websites to increase conversions. It uses the fear of missing out, also known as FOMO, as its main driving force.

It’s easier for people to look at pages that they think might be interesting. They often buy things before they even read the pages. For instance, Suppose an airline company tweets or posts an update on Facebook about a flight delay or cancellation. 
You can also use FOMO as a way to get you to do things. Suppose you know that people are always checking the weather forecast. You could offer a discount to people who check their weather apps during a certain time. Because people are more likely to respond to words that match their own interests, the language used in these ads will be very important.

FOMO’s two generations most affected are the millennials and the baby boomers.

  • They’re also the most prone to spread FOMO to others.
  • They’re the generations who spend an average of 6 hours every day in front of the screen and are constantly posting Instagram stories.

Can you figure out which generation this is?

FOMO is particularly dominant among Millennials (Generation Y) and the iGen (Generation Z).

The following is a breakdown of both groups by age:

  • Millennials are the generation born between 1980 and 2000. (Generation Y)
  • The millennial generation was born within the early 1980s and the late 1990s. 

Some have divided this category into two categories:

  • People born between 1992 and 1996 are known as Generation Y.1.
  • People born between 1981 and 1991 are known as Generation Y.2.
fomo marketing meaning

iGeneration is a term that refers to (Generation Z)

iGen are those born between 1996 and 2012. (though some argue up to 2015)

As a result, your FOMO marketing plan should primarily target these two categories.

The good news is that many people fit into these categories.

In the United States alone, there are about 72 million millennials and nearly 62 million iGens.

Statistics on FOMO Marketing Strategy

You may be able to come up with FOMO marketing ideas for your FOMO marketing plan now that you know what FOMO is, what kinds of FOMO there are, and who experiences it the most.

Statistics on FOMO Marketing Strategy

So, without further ado, let’s have a look at FOMO statistics for the following:

Millennials and iGens Spending on General Experience

Let’s start with millennial FOMO.

Let’s start with some data to prove that millennials are one of the most affected demographics by FOMO.

  • FOMO affects 56 percent of the world’s population. FOMO affects 69 percent (7 out of 10) of millennials daily.
  • 33% of people try to spread FOMO among their friends.
  • Phones are the most prevalent way to experience FOMO.
millennial FOMO

That’s why 45% of FOMO sufferers can’t spend more than 12 hours without checking their social media accounts.

Some people suffer from FOMO more than others. Millennials can’t go more than an hour without checking their phones, according to 20% of them.

FOMO elicits a wide range of emotions:

  • FOMO can be found not only on social networking platforms but also in real life. 36 percent of millennials are terrified of being judged, 26 percent afraid of losing friends, and 23 percent afraid of feeling like an outsider.
  • 14% of millennials are concerned about being left out of the loop at work or home.

The Fear of Missing Out

The effects of FOMO on the Generation are currently being studied.

Since the age group is so young, only a tiny percentage of them will reach the age to shop online.

Still, have a look at some of these startling Generation Z FOMO statistics:

  • They spend about 3.5 hours every day on mobile devices alone.
  • 44% of people check their social media profiles every hour.
  • 95% of people use YouTube (and more than half believe they couldn’t live without it).
  • For 40% of people, having a good WiFi connection is more vital than having a working bathroom.
  • They use up to five social media platforms per day.
  • Despite this, 47% of iGens believe they are underrepresented in most marketing and branding campaigns.

EXPERIENCE FOMO (Fear of Missing Out)

FOMO data about encounters is very important to know. Parties, dining, concerts, and travel are all examples of things you can do.

In fact, 78 percent of millennials say that they prefer to spend money on experiences rather than things.

  • Seventy-two percent of millennials said they would spend more money on real-life experiences.
  • In 2019, 82% of millennials attended an event in person.
  • Attending gatherings enhances connections, according to 9% of millennials.
  • Attending an event was the source of 77 percent of respondents’ favorite recollections.

It’s possible that attending community activities will make you feel more connected..

The Impact of FOMO Marketing Strategy on Spending

  • FOMO has a significant impact on how much money people spend.
  • 40% of people claim they buy products once a year only to post on social media.
  • Furthermore, 48% spent money they didn’t have to keep up with their friends.
  • Because of FOMO, 60% of people make purchases, most completed within 24 hours.
  • 41% of people say “yes” to spending because they are afraid of not being invited again.
  • One of the reasons FOMO has become so popular in recent years is this
  • Spending money on experiences has climbed by as much as 70% since 1987!


FOMO marketing is a way to encourage people to purchase your product. It is all about fear of missing out on new products, and that’s why it is so effective. In the last 6 months, 1 company has made over $200,000 using this technique. Yet, it is considered one of the most hated forms of advertising.

FOMO marketing is a great way to get people talking about your product and make them feel they need it. However, FOMO marketing may backfire and damage your brand if you don’t have the right followers. To ensure you are getting the proper return on marketing, use FOMO marketing only with the right audience. If you don’t have the right audience, it is best to avoid using FOMO marketing.

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