If you’re a small business owner, you’ve undoubtedly been wondering how to get your products in front of people who will buy them. There is no one-size-fits-all solution for marketing and advertising, but if you want to find the perfect target audience for your business, these tips can help.
What is a Target Audience?
A target audience is the group of people your business wants to attract. Knowing who your target audience is will help you tailor your marketing efforts and produce the best results.
Think about your business as a movie. Your audience avatar is the main character who wants to reach a goal by the film’s end. Your business helps the main character reach that goal. Whether it’s true love, better sleep, or safety, the more you know about the main character, the easier it is to help them. A targeted audience can mean the difference between successfully launching a new product and getting nowhere if you do it right.
A well-crafted client persona also helps you create the context in your marketing and advertising campaigns, from where to spend advertising money to the images, language, and content.
Brainstorm the Perfect Client
Before diving into Google looking for tools to use, get a pen and a piece of paper to brainstorm the kind of person, you want in your audience. If you had an audience of one or a single customer for the rest of your life, who are they?
Giving your target persona a name helps. So, write a name on your blank sheet of paper. Once you have a name, please provide them with age, gender, ethnicity, nationality, and more. If your ideal audience member had to complete a driver’s license form, what would they write?
Identifying a target audience can be difficult, but here are some tips for figuring out who they are:
- Do they have any specific socioeconomic status?
- What might their interests be?
- What’s their favorite TV show or movie star?
- What about their hobbies and passions?
- Do they enjoy hiking or playing sports on the weekends?
- How do they spend their money?
- Where do they shop online or in person?
You can figure this out pretty quickly if you take the time to research the demographics of your local area. For example, a South African coffee brand, Motherland Coffee, is pet friendly because most customers are dog owners who get coffee after walking their dogs in the morning. This seemingly insignificant factor attracts more dog lovers to their coffee shops and sets them apart from competitors.
How to Find Your Target Audience With Facebook Insights
With over 2 billion monthly active users, Facebook is a massive opportunity for you to get your message in front of people. The challenge lies in knowing whom you should target. But don’t worry; Facebook’s powerful analytic tools provide information on your target audience’s demographics, interests, and behaviors.
The Facebook Insights tool has lots of information about different demographics, from their languages to their many friends. Together with Facebook Ads Manager, it helps you find your target audience and better understand the people who like your page or visit your website.
To use Facebook Insights for business or marketing purposes, follow these five steps for success:
- Open the Facebook Audience Insights tool from your Ad Manager account.
- Select the People connected to your page options from the list – Everyone on Facebook, People connected to your page, or A Custom Audience
- Specify the location, age, and gender of the “seed” audience you want to target
- Add a specific interest that your target audience would be interested in
- Look at the Top Categories and Page Likes data
- Save the relevant pages and categories
- Run a split test ad targeting that specific audience segment
Using Google Analytics Tools to Find Your Target Audience
Google Analytics is one of the most common tools for measuring web traffic and data about your website. When you set up your Google Analytics, it will track the number of visitors on your site and what pages visitors view. It’ll also give you a general idea of demographics like age, gender, and location.
There are two main ways to use Google Analytics:
- Audience Insights and
Audience Insights is the better option, as it provides you with an in-depth analysis of who your audience is. It is a valuable tool for identifying and targeting your audience, as it gives you a wealth of information. You can analyze your audience’s behavior from page view numbers to engagement metrics like time on page, bounce rates, and page views.
Google Analytics Audience Insights Tool
Google Analytics’ Audience Insights tool gives you a better idea of your audience by looking at people’s search terms when they use Google. Google has a page that gives you a list of standard search terms, so you can figure out which keywords they are using to find your site. You can also use audience insights to see your audience by geography and gender. Here’s how to use your audience insights: Go to the Audience Insights tool. Enter your search terms, and click Search. You should now see a list of topics that interest your audience. Clicking on a topic will reveal a search results table with related content. You can also see keywords that people in your audience might be using to search for your site.
Read about the 11 Tools for Marketing Insights Tools
Google Analytics Demographics Tool
Demographics are an excellent resource for determining which demographic you should use to reach your audience. In a nutshell, demographics help you measure your target audience’s age, gender, and location. By narrowing in on your target audience’s demographic, you can target that audience with marketing efforts that work best for them. This will help you increase conversions from visitors with specific demographics, improving your conversions rates.
Learn how to use Google Trends For Marketing Insights
This is especially true for websites trying to reach specific audiences, such as making it easy for their audience to search for information about their area. Understanding your audience data is an excellent first step in analyzing your audience.
Whether you’re thinking about trying to find your ideal target audience for a business like yours or want to understand how to run a successful advertising campaign, this blog post is a great place to start.