The entire world is facing a new normal after the 2020 pandemic. But, the aftermath of the pandemic brought a golden light for the healthcare industry.
In fact, 54% of people living in the United States view the healthcare industry more positively after the pandemic. Further, 71% of these people believe that the healthcare industry had an excellent response to the pandemic.
These are great numbers, but we have to keep the momentum going. So, we have to pay attention to healthcare marketing trends.
With the right healthcare marketing plan, every healthcare facility in the United States can continue to gain the trust of their patients. Thus, they can care more readily for their old and new patients.
To learn more about digital health marketing trends that your team of healthcare providers should pay attention to, keep reading. We have the tactics and techniques you need to keep in mind as you dive into your next healthcare marketing campaign.
Get on Social Media
Social media is the best way to connect with today’s audience. Your current and potential patients will feel comfortable asking questions and interacting with your facility through your social pages.
Plus, your audience can ask questions without having to jump on Google.
Focus on Video Content
If you’re making social media content for your medical facility, you should focus on video content. It’s essential to have a healthy mix of content, but video content is a great way to bring patients behind the scenes.
For example, you could post videos about different procedures that your medical providers perform. By posting videos about these procedures, you can reassure patients that they’re in good hands with your providers.
You could also do videos about frequently asked questions, office tours, and more.
If you’re at a loss, you can always ask your followers what kind of content they’d want to see.
Micro-influencers are the most recent (and most relatable) form of advertisement. Each micro-influencer is a famous poster on social media. And, they have built a band of loyal followers who look forward to hearing their recommendations and reviews.
This kind of advertising also works for healthcare facilities.
You can have micro-influencers try and share different procedures or talk about your medical office in general. Some micro-influencers will post about your office in exchange for a free procedure. But, you can make arrangements as you and the micro-influencer agree upon.
Start a Blog
Blogging isn’t dead. In fact, it’s becoming more and more important because of Google’s algorithm.
Google is looking for websites that are posting enriching content. And, healthcare content is a gold mine.
Many people search for medical questions on Google, and the algorithm is always looking to promote practical, exciting information. So, by opening your own blog, you can inform people and bring in patients.
Hone in on Local SEO
Google is becoming more and more focused on local SEO. This means that Google’s algorithm is looking for location-based terminology to help searchers find the things that they need based on the place that they’re living in.
To comply with local SEO practices, you need to include terms that reveal locality. So, you’d consist of your city, state, street, community, and more when you’re posting things online.
Save Your Resources for Content Marketing
Content marketing is the key to keeping your audience engaged. There are so many content formats that every single patient is bound to enjoy one of them.
There are books, giveaways, templates, surveys, slideshows, interviews, lists, games, podcasts, photos, and more.
For your healthcare facility to take advantage of content marketing, you need to make a plan. This plan is going to be your content calendar.
On this calendar, you’re going to plan out all of the content you’re going to post for the next few months. With this calendar, you can plan everything you’re going to make, how you’re going to make it, and the deadlines that you need to follow.
By planning out your content ahead of time, you can make sure that your team keeps up with all of the content you need to post. If you wait until the last minute, you may end up falling behind on your posts.
Collect As Many Reviews as Possible
Reviews are one of the first things that people consider before they visit any place. This applies to healthcare facilities, too.
In fact, 84% of consumers trust the reviews that they read online as much as the reviews that they receive from friends and family in person. These opinions can convince patients to go to another healthcare facility.
That being said, each staff member working at your healthcare facility should be careful about how they treat every single patient and family member. You never know who’s going to leave a review.
Physicians and other medical providers need to treat all of their patients fairly and equally. Reviews on individual physicians are essential as well.
If your medical providers want more patients, they need to be kind and understanding of each patient.
Lastly, it’s important to encourage customers to leave reviews. If people don’t know about these review sites, then they can’t leave reviews.
These reviews are one of the driving forces for Google’s algorithm. So, the more reviews there are, the better it is.
Learning More About Healthcare Marketing Trends
Today’s healthcare marketing trends are focused on maintaining the trust that the industry gained during the pandemic. By posting helpful information, you can establish your medical facility as a trustable entity for patients to come to for the answers that they need.
However, to do this the right way, you need the best digital marketing plan. That’s where I come in.
I can help you improve your healthcare marketing plan and bring in more patients. Reach out today to get started.