Knowing how to use email marketing to reach your target audience in 2022 may seem impossible. It’s not too late to start planning for next year and the years after that. This article will explain these strategies to help your business grow.
1- Email Marketing remains popular.
As long as email remains popular, it makes sense to send messages via that channel. Don’t just abandon email marketing because it’s “old-fashioned.” It’s been proven to be one of the most effective online marketing methods.
2- Use email best practices.
Each email should have a clear CTA (call-to-action). In your email, state clearly what you want them to do. They won’t do anything unless they understand your request. Chain emails
Email marketing is also a fantastic way to connect with existing and new customers. With an autoresponder series, you can regularly inform people about your business or industry. Then they remember you.
3- Make sure your emails are mobile-friendly.
Since more people are reading email on their phones than ever before, make sure you design every email for mobile devices. Also, make sure every link works properly on mobile devices.
You might even consider creating separate landing pages for mobile users (if you haven’t already).
4- Don’t forget social media channels.
For example, Facebook and Twitter, for example, have grown in importance over time, particularly since the launch of Google+ in 2011. Email should be a part of your social media strategy.
Send links to your latest articles or posts through email, then share those links on Facebook and Twitter. This helps promote yourself across multiple platforms without much extra effort.
5- Plan ahead:
When planning your email marketing campaign, make sure you have enough content ready to go ahead of time. There’s nothing worse than starting a new campaign only to realize you don’t have enough content ready for it!
Email Personalization increases
Personalization is already on the rise in email marketing best practices, and it will keep rising as people become more aware of how their inboxes are being used.
In fact, when personalized offers are communicated via email channels, consumers respond 33% faster than when non-personalized emails are communicated. The implication here is that email marketers need to get personal—and fast.
Video comes into play.
A recent study showed that emails with videos were opened on average at a 43% higher rate than those without. Not to mention, they were clicked on 14% more often, too.
Consumers who watched an explainer video about a product spent 68% more than those who didn’t. Clearly, video in email marketing is a must! Finding time to create compelling content is difficult.
When is the most appropriate time to send an email?
The three best days to send out emails are Tuesday, Wednesday, and Thursday.
Data analyzed from 10 different studies indicated that Tuesday reigns supreme for shooting out marketing emails.
- Emails sent on Tuesday have the maximum number of open rates, resulting in a better CTR and higher site traffic.
- On average, Tuesday has an open rate of 24.5%, which is 2% more than Monday’s 22%.
- Wednesday is also a great day to send emails because it has a 23% average open rate.
- Thursday comes in third, with an average open rate of 21%.
- The worst time to send emails is Friday, when most people are getting ready for their weekend.
- Friday has an average open rate of 20%.
- Saturday and Sunday have even lower open rates (18% and 17%), respectively.
While it may be tempting to send emails outside of business hours, such as late at night or early in the morning, research shows that these times are also not ideal.
- Emails sent between 6 pm and 7 pm tend to get an average open rate of 15%.
- Emails sent between 8 a.m. and 9 a.m. get just 13% opened.
- Also, emails sent between 12 pm and 1 pm only get 12% opened.
So, when’s the best time to send emails?
There is no one right answer because there are so many factors involved, such as industry type, email length, subject line length, etc. However, if you want your emails to stand out, then sending them on Tuesdays around noon will give you an edge over your competitors. This is because Tuesday afternoons are generally slow for email.
Sending emails during these dead zones increases your chances of standing out from all the other emails being sent at that time. If you can’t send emails on Tuesdays, then try Wednesdays or Thursdays around noon instead.
How many marketing emails should you send per week?
Some experts recommend sending emails weekly or even twice per week. Others say daily emails are necessary to build and maintain your subscriber list.
Most marketers agree that monthly email marketing is the best way to keep your brand in front of new prospects. It’s important to strike a balance between frequency and quality when sending emails.
Sending too many emails to subscribers can be overwhelming, while sending too few emails may not keep your company top-of-mind with current and potential customers.
Here are some email marketing best practices from email service providers if you’re having trouble finding that sweet spot:
- The easiest way to determine how frequently you should be sending emails is by measuring their effectiveness.
- If your open rates have been steadily declining over time, try increasing the number of emails sent each month.
- On the other hand, if you do not see an uptick in opens or clicks as a result of increased email frequency, dial it back a bit and see if that helps.
- You can also use email marketing best practices from email service providers to help guide your strategy.
- A good rule of thumb for most businesses is to send out one email per week. However, if you have an email list with tens of thousands or hundreds of thousands of subscribers, sending daily emails may be more effective than weekly emails.
- It’s critical that your emails are high-quality and relevant enough to keep recipients engaged and interested in what you’re saying.
- It’s also crucial to measure email marketing best practices from email service providers like Drip and Constant Contact so you can monitor open rates, clickthrough rates, unsubscribe rates, etc.
- By doing this, you can make sure that your emails get to subscribers and are read by people who get them.
The top 10 email marketing trends to watch in 2022:
Email marketing is still a powerful tool.
Recent data from Experian Data Quality shows that email is ranked as one of the consumers’ favorite forms of digital communication, and marketers are expected to invest $40 billion in email marketing in 2022. With all that growth comes new developments for email marketers as well.
1. AI-driven email personalization:
Email personalization has been around for decades, but its use will increase dramatically with artificial intelligence (AI) technology.
Brands can use AI to learn more about their customers and send them more relevant emails based on previous purchases or other actions on their website or app. It will also help brands create highly personalized email content by analyzing user-generated content on Facebook and Twitter. So what? Brands will be able to connect with subscribers in new ways.
2. Voice assistants will change email engagement:
One of email’s biggest limitations is that it requires recipients to read and manually click through emails—not exactly convenient for those who want an easy way to communicate via voice command.
With millions of users worldwide, Alexa and Google Home may soon change that. Voice assistants will become more common in 2022, allowing users to ask questions verbally rather than typing them into search engines or messaging apps. If you want to stand out from your competitors in email campaigns, consider using conversational language and natural language processing tools.
3. Digital self-service will grow in popularity
Because people prefer to take care of tasks digitally whenever possible, and email offers businesses a unique opportunity to engage customers when they’re ready to buy. Digital self-service solutions offer shoppers a chance to complete important tasks without having to contact customer service representatives, which allows companies to save money while improving customer satisfaction at the same time.
4. Email security issues will continue to rise:
Email isn’t going away anytime soon, but cyber criminals are getting better at hacking accounts and stealing data. This marketing trend will only continue in 2022, requiring frequent updates to keep up with hackers.
5. Personalized subject lines will improve:
Email subject lines have a significant impact on how many emails are opened. But many email marketers overlook these subject lines because they don’t know how to write them effectively.
6. Email will remain a go-to marketing channel:
Email will remain a top choice for marketers in 2022, with email open rates reaching 59% by 2022, according to Statista. And that’s good news for email marketers since there are plenty of opportunities to make more sales and boost brand awareness with effective email campaigns.
7. Email will evolve to meet user needs:
While email marketing will remain a popular form of digital marketing in 2022, it’s likely that we’ll see some changes in how it’s used. Email marketing best practices will continue to evolve, but email marketers need to stay on top of industry trends and make sure their campaigns are aligned with consumer preferences.
8. Email will continue to be a strong ROI:
Email marketing is a great investment for most businesses, and that’s unlikely to change in 2022. According to a report from Return Path, email marketing has a higher ROI than any other digital marketing channel.
9. Mobile email usage will continue to rise:
As more people use their mobile devices to access email, mobile email usage will rise in 2022. There are a number of reasons for mobile email’s continued success, including faster internet speeds and improved mobile email applications.
10. Email will remain a top channel for customer service:
As more people turn to their mobile devices for email access, mobile email usage will continue to rise in 2022. There are a number of reasons for mobile email’s continued success, including faster internet speeds and improved mobile email applications.
Best email marketing practices for “cold lists.”
The absolute best email marketing practice for cold lists is to avoid using them. That’s because people on cold lists (i.e., contact lists that you haven’t built relationships with) are generally annoyed by direct mail and email attempts, as well as junk mail and spam that they get at home or work, making them a less-than-ideal audience for your message.
And yet, many businesses still use cold lists in their email marketing campaigns—only to be disappointed when their emails don’t perform as expected.
Since most of these contacts aren’t expecting your email, it’s likely that they won’t open it—and if they do open it but don’t engage with it (by clicking through or replying), then you’ve just wasted money sending an email to someone who wasn’t interested in what you had to say in the first place. This is one reason why permission-based email marketing is becoming more popular; rather than blasting out emails to random people, permission-based email marketers build relationships with individuals so that they can send relevant emails to recipients who actually want to receive them.
If You’re Going To Use Cold Lists Anyway, Consider Adding This Bonus
If you’re going to use cold lists anyway, consider adding incentives like coupons or discounts for opening your email. This way, even if your recipients aren’t interested in reading about your product or service right now, they might be willing to click through and redeem a coupon code immediately. However, it’s important to note that you shouldn’t expect a high conversion rate from cold list emails. Instead, try offering something valuable for free via email (like access to exclusive content or information) and track how many people sign up over time.
Once you have enough data points, determine whether offering something free via email is worth your time—and then adjust accordingly.
For example, if you find that 20% of your email subscribers convert into paying customers after six months, then continue providing valuable content to your email subscribers. But if you find that fewer than 10% convert into paying customers after six months, stop sending emails and focus on other methods of reaching new clients instead.
Email marketing tactics for converting non-openers
Many people’s dream is to start a successful email marketing business that helps companies increase their sales and ultimately leads them to achieve their goals. Even so, many people struggle with managing and developing a successful email marketing strategy.
However, it doesn’t have to be hard as long as you follow some of these simple tips that can help you market your brand, engage with customers, and ultimately make more money. Here are five effective email marketing strategies for non-opener users.
1. Start by building an email list:
Starting an email list is one of the most important things you can do in email marketing. If you don’t already have an email list, now is the time to start building one.
2. Offer something in return for email sign-ups:
One of the best ways to get someone to sign up for your email list is by offering something in return, such as a free ebook or report. This shows potential customers that signing up will benefit them, making them more likely to give you their email address.
3. Write content people want to read:
When writing content for your emails, keep in mind who you’re writing for and write content that they want to read, not what you want them to read.
4. Ensure that your emails are professional in appearance.
The last thing you want is for your emails to look unprofessional, so make sure they are well designed and easy to read. Also, keep in mind that even though emails should be brief, try not to send too many at once as it could overwhelm subscribers.
5. Always personalize emails:
Personalizing emails makes them stand out from other brands and makes readers feel special, which increases engagement rates significantly. Not only that, but making emails personalized also allows you to segment your email lists and target different audiences based on preferences.
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