Agile marketing is one of the most recent buzzwords in digital marketing. After all, its adoption rate is increasing by 9% each year! So why is it that more and more businesses are looking into agile marketing to execute their go to business marketing strategy?
Keep reading to understand everything you need to know about Agile Marketing, what’s involved, and if it’s the right fit for you and your business.
What Are the Principles of Agile Marketing?
Agile marketing is a way of doing things that focuses on delivering value at speed while also improving processes and products. It’s all about being nimble in an ever-changing environment where customers have high expectations from businesses they do business with. The principles of agile marketing include:
Your goal isn’t only to deliver something once and improve upon existing offerings or develop new ones based on feedback received from customers.
You build software that works as intended. If there are problems, they need fixing immediately. Don’t wait until after launch when it’s causing issues for the end-user.
Responding to Change
Adaptability is key because no two situations will be exactly alike. Thus, you’ll want to make changes to your approach as needed without getting stuck in any one method.
Self Organizing Teams
Self-organizing teams allow everyone to work together towards common goals. Everyone has ownership over their part of the process, which leads to better results.
Everything must be transparent between team members. Transparency includes marketing methods and decision-making. There shouldn’t be secrets within the group, and everyone should align their vision with your digital marketing strategy.
All decisions made by the team should go through some form of feedback loop. For example, every time someone makes a change, they should ask, “How does this affect other parts of our system?”
What is Agile in Digital Marketing?
Agile refers to iterative development techniques such as Scrum, Lean Startup method, and Kanban method concerning digital marketing. These approaches focus heavily on testing ideas early on and then adapting accordingly. They also encourage transparency throughout the entire project lifecycle.
Why Should I Use Agile Marketing?
There are many benefits associated with using these types of methods. More and more businesses acknowledge that the traditional authoritarian working environment isn’t the best fit for everyone. Some reasons to use Agile marketing include:
Better Quality Products
By focusing on quality first, you get higher quality products sooner than traditional projects would. That allows you to release more often and keep users happy.
With shorter iterations, you can move faster and respond quickly to changing market conditions. By doing this, you’re making sure you’re business is performing as efficiently as possible.
Since you don’t spend money on features that aren’t working, you end up saving money over time. Part of this is due to the quick turnaround times, but you can also boost costs by increasing revenue as you generate more sales.
Higher User Satisfaction
Users love seeing what’s coming next and having input into the product before it launches. It provides a sense of excitement and adds value. Plus, if they buy into your brand, chances are they’re happy to place pre-orders for new products or deposits for future services.
Agile vs. Traditional Project Management
Traditional project management involves planning out everything ahead of time. The idea behind this type of model is that if all goes according to plan, then things will run smoother. Yet, since we live in an unpredictable world where nothing ever runs perfectly, this doesn’t always happen.
Sometimes people need to adapt their plans or even start from scratch, depending on how things play out.
That’s why agile project management focuses so much on flexibility and adaptation. It helps ensure that whatever happens, the company still gets its desired outcome thanks to a strong focus on satisfying the customer’s needs.
Is Agile Good for Marketing?
It’s perfect for marketing! Especially if your company marketing is experience-based, the focus is on quality of service and customer satisfaction. As the company focuses on the customer rather than itself, it allows a more evolutionary nature. The business adapts in its way to the customers it serves.
An example of this is digital marketing in the music industry. Suppose a band matures and brings out a new album. Agile marketing allows publishers to run a campaign based on the target audiences.
Thus, also maturing with the band as their music evolves. This synergy involves all teams that collaborate to ensure a successful album launch.
How to Implement Agile Digital Marketing
Now that we have an idea about what agile means, let’s take a closer look at how to put it into action.
Agile marketing isn’t rocket science, but several fundamental principles need to follow to achieve success. Here they are:
Don’t follow one method blind. Try different tactics until you find a method that works well for you.
You may not like any particular approach right away. But stick with it long enough to figure out which ones work best for you.
Listen More Than Talk
Make sure you’re listening to feedback from everyone involved. If someone has a suggestion, ask questions to get clarification. Make sure you understand precisely what they mean by “this” or “that.”
Keep track of every single thing you do during each iteration. Use metrics such as conversion and bounce rates. These would help you get an idea if your efforts were successful.
Quick Response Times
Once you’ve implemented changes, don’t wait too long to see if those changes worked. Test again after a short period and implement additional shifts if required.
Every few iterations, stop working on some projects and move onto others. This way, you can keep improving while moving your business into the future as well.
Agile Marketing Brings People Together
What are the principles of agile marketing? The takeaway here is that agility is more than software or technology to help you grow.
It’s also about how people work together. It’s about creating a culture within your organization that encourages collaboration and innovation.
Be successful and embrace Agile Marketing today and check out more excellent advice on marketing strategies!